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Sales Mangement Project

Business Requests and User Stories

The business request for this data analyst project was an executive sales report for sales managers. Based on the request that was made from the business following user stories were defined to fulfill delivery and ensure that acceptance criteria’s were maintained throughout the project.

Buisness Request.png

Data Cleaning & Transformation Using Sql

To create the necessary data model for doing analysis and fulfilling the business needs defined in the user stories the following tables were extracted using SQL.

One data source (sales budgets) were provided in Excel format and were connected in the data model in a later step of the process.

 

Below are the SQL statements for cleansing and transforming necessary data.

Dim_Calendar :

--Cleansed Dim Date table


SELECT 
  [DateKey], 
  [FullDateAlternateKey] as [Date], 
  [EnglishDayNameOfWeek] as [Day], 
  [EnglishMonthName] as [Month], 
  left([EnglishMonthName], 3) as [Month_Short], 
  [WeekNumberOfYear] as [Week No.], 
  [MonthNumberOfYear] as [Month No.], 
  [CalendarQuarter] as [Quarter], 
  [CalendarYear] as [Year] 
FROM 
  [AdventureWorksDW2019].[dbo].[DimDate] 
where 
  [CalendarYear] >= 2010

Dim_Customer :

--Cleansed the Dim_Customer table

SELECT 
  c.[CustomerKey] as [CustomerKey], 
  c.[FirstName] as [First Name], 
  c.[LastName] as [Last Name], 
  c.[FirstName] + '  ' + [LastName] as [Full Name], 
  Case c.[Gender] when 'M' then 'Male' when 'F' then 'Female' end as [Gender], 
  c.[DateFirstPurchase] as [DateFirstPurchase], 
  g.[city] as [Customer City] 
FROM 
  [AdventureWorksDW2019].[dbo].[DimCustomer] as c 
  left join DimGeography as g on c.GeographyKey = g.GeographyKey 
order by 
  CustomerKey

Dim_Products :

--Cleansed Dim_Product table


SELECT 
  p.[ProductKey], 
  p.[ProductAlternateKey] as [Product item Code], 
  p.[EnglishProductName] as [Product Name], 
  ps.[EnglishProductSubcategoryName] as [Sub Category], 
  pc.[EnglishProductCategoryName] as [Product Category], 
  p.[Color] as [Product Color], 
  p.[Size] as [Product Size], 
  p.[ProductLine] as [Product Line], 
  p.[ModelName] as [Product Model Name], 
  p.[EnglishDescription] as [Product Description], 
 
isnull(p.[Status], 'Outdated') as [Product Status] 
FROM 
  [AdventureWorksDW2019].[dbo].[DimProduct] as p 
 
left join DimProductSubcategory as ps on p.ProductSubcategoryKey = ps.ProductSubcategoryKey 
 
left join DimProductCategory as pc on pc.ProductCategoryKey = ps.ProductSubcategoryKey

Fact_Internet Sales :

 

--Cleansed FACT_InternetSales Table

 

SELECT 
  [ProductKey], 
  [OrderDateKey], 
  [DueDateKey], 
  [ShipDateKey], 
  [CustomerKey], 
  [SalesOrderNumber], 
  [SalesAmount] 
FROM 
  [AdventureWorksDW2019].[dbo].[FactInternetSales] 

where 
  LEFT(OrderDateKey, 4)>=(2014)-2 

order by 
  OrderDateKey

Importing Data to Power Bi Using Sql Queries

Importing Table to Power Bi with the help of Sql Queries

Importing Data.png

Data Model 

Fact Sales Table and the different fields in it.

Data Model Fact Sales Table.png
Fact Sales Table Fields.png

Dimension Customer table and the different fields in it.

Data Model Customer Table.png
Customer Table Fields.png

Dimension Product table and the different fields in it.

Data Model Product Table.png
Product Table Fields.png

Dimension Budget table and the different fields in it.

Data Model Budget Table.png
Budget Table Fields.png

Dimension Calendar table and the different fields in it.

Data Model Calender Table.png
Calender Table Fields.png

Dax(Data analysis expressions):

Here i have created a seperate table for measures. I have made several measures in this project.

Measures.png
Measure Budget Amount.png
Measure Sales.png
Measure Sales - Budget.png
Measure Sales Per Budget.png

Below is a screenshot of the data model created after cleaning the data.

This data model also shows how FACT_Budget has been connected to FACT_InternetSales and other necessary DIM tables.

Data model

Sales Management Dashboard

The finished sales management dashboard with one page showing the Sales Overview, with two other pages focused on combining tables for necessary details and visualizations to show sales over time, per customers and per products.

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